Source AI
When attending any outdoor trade show, you will have noticed the pattern. Rows of foldable tables and banners are all fighting for your attention. However, the addition of a branded tent to your set-up provides high visibility and a landmark for attendees to see. The marketing message is elevated above the rest of the floor and creates a space for people to enter.
How Branded Tents Improve Trade Show Visibility
Source AI
- The Cheapest Way to Gain More Attention!
When attending busy events, you will notice that your attention is gained well before you even read a single word. Attendees like to see landmarks, and the canopy design will always be the tallest part of your setup. The canopy will always be the only part of your branding visible from far away on the event grounds. The canopy also offers 360 visibility, meaning there will be no back of your branding. With a booth, your brand will only be seen by attendees in front of you. With a branded tent, your brand will be seen by everyone.
- Create a Space with a Roof!
The psychology of a canopy will also make people feel more comfortable. With just 4 poles and a printed cover, people will automatically feel that they have entered a space. The cover will make you look like a space and give you an address within the event. Attendees will feel they have entered the space without any invitation, which is rarely given with an open booth. This is because entering an open space makes people feel like they are committing, whereas entering a covered space makes them curious. People will also stay in conversation for longer. Since they feel they have entered your space, they will spend more time with your brand. This is where the marketing really happens.
- High-Quality Printing
Not all branded canopies will offer you high visibility. However, if you get a high-quality print, then your branding will stand out. Modern custom event tents will have vibrant colors that won’t fade in the sun and rain. This is because the dye has been fully absorbed into the fabric. With a canopy top, you will have the largest graphics, which will be easily visible from the opposite end of the field or from balconies in hotels. This gives you extra advertising space that isn’t included in booth rentals. The canopy will come flat-packed and be erected in minutes. This means you can advertise your brand from a quarter mile away.
- Versatile Set-Up
With the right set-up, your brand can be used in multiple ways. Whether it’s a small 10×10 tent for a networking fair, a medium-size frame for a product launch, or a large space with a stage for a company milestone. All of these can be achieved using the same set of bags. You can add walls to create a private space or remove these to create an open space. The corners can be used as demo spots or left open. The setup team will also be small, as the structure is easy to erect. The canopy will pop up tight in minutes with no need for any scaffolding or rental riggers.
- Create More Space
The canopy will really come into its own as the centerpiece of your branded space. The side walls can be added to create a display on one side. An awning can also be added to create more space on the front for a welcome desk. The canopy can also be complemented with smaller pieces of branded furniture to create more space. A custom market umbrella can be added to create a shaded demo table or registration desk, a few steps away from your main structure. This will create a much more valuable space. The queue will feel shorter, and conversations will begin at the umbrella. Every extra branded square foot will create an increased landmark.
- Weather Friendly!
Using branded canopies will help your brand avoid losing out at outdoor events. If it rains, your booth will still be running, whilst your open competitors will pack up early. If it is sunny, the canopy will provide the most popular meeting spot on site thanks to the shade. If your event is in the evening, the canopy will provide extra lighting with fairy lights or up-lighting, creating a glowing beacon. On bad weather days, there will be fewer attendees; however, your brand will have gained an almost monopoly due to remaining visible.
End Point
Booths provide displays; canopies provide spaces. This is why more brands are opting to use canopies rather than banner walls. They offer a space that is fully branded from top to bottom, visible from across the venue, and can be adapted to almost anything on your event calendar. Whilst they aren’t replacing your booth, they add an extra dimension to your set-up. They provide height, cover, and space. Using a canopy will mean you have created a space to stop your event from becoming an attention grabber.
